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How to Improve your email deliverability? - August 20th, 2008

Email deliverability is an important feature of email marketing. Since it takes time to get new customer and undeliverable emails can imply a loss of clients, much concern must be granted to email deliverability. You must ensure that your emails are being correctly delivered and attempt to know the reasons behind in case your email deliverability is low. One big worry for email marketers nowadays is the result of spam filters, blacklists and email bounces which have an adverse effect on email deliverability. With the increase of spam, several email blocking and filtering techniques are being utilized to fight against this hazard. Blacklists are lists of domains whose job is to block emails with unknown source but the drawback is that your permission-based emails can be mistaken for spam and deleted or consequently, can be bounced back. Your emails are hence not opened and read, reducing your open-rates.

There are ways which can ensure that your legitimate emails get delivered:

  • Your From™ line and subject line should be carefully verified
  • Language and tactics which might look as spam must not be used
    • Spam-like words such as ‘free’ and ‘guarantee’, etc.
    • Intense colors like red
    • Headers in all capital letters
    • Excessive punctuation
    • No ˜From™ line
    • Misleading subject line
  • Contact recipients only after you have received their permission
  • Never spam, else your image will be tarnished and you will be always recognized as spam
  • Persuade your recipients to add your ˜From™ address to their address books. This will guarantee deliverability
  • Use efficient email marketing tools like Aweber as it administers bounces and reports details about the bounce email addresses. Scrutinize your bounces and remove them from your list
  • Remove subscribers from your list immediately when they want to unsubscribe and do not mail them again. Else, your emails will be regarded as spam

Email marketing softwares like Aweber, provides solution to the problem of legitimate emails being flagged as spam by granting the anti-spam rating feature which determines if your emails will be tagged as spam. With Aweber, email deliverability is not a big issue as your emails are delivered using the proper protocols. Aweber maintains strong permission policies and offers bounce management to facilitate your task.

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Win up to $25000 in cash prizes in the ebay and paypal developper challenge

If you’re an aspiring developer and have an idea for an ecommerce widget or application that you feel will change the face of distributed commerce be using eBay and PayPal APIs this is your chance to turn a good concept into reality and possibly cash. More importantly, if your idea takes flight you could potentially [...]

50 Pound MSN Ad Center Coupon Code

When stumble on Google today I found new 50 Pound MSN Adcenter Coupon code. For those still new in internet marketing, MSN Adcenter is a Pay Per Click company power by microsoft. Its work similar with google adwords but have higher conversion rate which is good for advertiser.
Why Pay-Per-Click?
For most successful companies, Pay-Per-Click (PPC - [...]

How Ebay Track User? - August 19th, 2008

Q: What if I use multiple computers for my business - will I have to verify my identity every time I use one or the other?

A: We will definitely support multiple computers. During this information-gathering stage (now through June, roughly) we’ll be able to tell which computer(s) you typically use to buy or sell, and as long as you’re using one of these, you won’t need to verify your identity. You also will be able to access multiple, different accounts from the same computer (such as in the case where a business has multiple IDs).

Q: How will you track which computer I’m using?

A: We generate a unique ID that identifies the computer you’ve used to connect to eBay. This unique ID is stored on your computer using cookies and Flash objects* so that the next time you visit eBay, we’re able to confirm that you’re using the same computer.

This unique ID doesn’t include any personal information, such as your email address or eBay transactions, and won’t be shared with anyone else.

Q: Will people who do not have a cell phone, or other alternate number that can be used when away from home, be able to verify their identity in some other way?

A: If you’re away from your normal computer, you will be able to enter the telephone number where you are as part of the identity confirmation process. However, you’ll also need to to answer your secret question to do so, as part of an additional security step. If you’re not able to provide another number (for example, because you don’t have a phone handy), you can use our Live Chat function so that one of our Customer Support Reps can verify your identity.

Q: Why not just use a “challenge question” instead of phone calls?

A: Some businesses use challenge questions, some use phone calls, and some use a combination. We chose the phone method because we felt it provided the right level of convenience and security for the eBay Marketplace.

Q: What about ISPs that assign a different IP address for each session, or those that change the IP address each time the modem is rebooted?

A: We use a number of different variables to note what computer you buy and sell from. You won’t need to verify your identity as long as you’re using your normal computer(s), even if your IP address changes.

Q: How will listings submitted through a 3rd party listing service be handled?

A: You should not be affected unless you need to authorize 3rd party access to your eBay account. During that process, you will need to go through identity verification if we do not recognize that computer.

Q: Are you going to put similar security measures on bidders?

A: Right now this will only affect selling. But depending on the results of this initiative and changing fraud patterns, we may apply this program to other eBay activity in the future.

Q: Won’t bad guys just change the phone number as soon as they take over an account so they then receive the phone call?

A: If we see that you’ve just changed your contact details (or basically any time we feel that the phone number may not actually be the seller’s), we will ask you to answer your secret question as an additional security measure. This will prevent fraudsters from changing your account details and using the new info to confirm an identity.

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How Bad Online Image Thieves to the webmaster? - August 17th, 2008

Just how bad is online image theft?

If the results recorded by PicScout, a technology company tracking images across the Web for clients that include Jupiter Images, Getty and Corbis, are to be believed, the situation is very bad indeed. An incredible nine out of ten of the photos that its Image Tracker program finds on websites, and which belong to its customers, are being used without permission and without payment.

“Ninety percent of the images we find have been stolen,” Karen Shemesh, PicScout’s marketing communications manager confirmed in a phone call to the company’s Israel headquarters. “That’s true for photos on commercial sites as well as those on private sites.”

Image Piracy Is Real. And It Also Might Mean They’ve Stolen Your Product!

If the pirates have stolen your images and are hotlinking them, they might be doing it because they’ve also stolen your product!

It’s the worst kind of theft. Not only are they stealing your work and confusing your customers, they’re making you pay for it. They’re stealing your images and your hosting account while they use your intellectual property to enrich themselves.

Fact is, it happens every day. Any Internet Marketer or online merchant who’s spent any time at all on eBay and other auction sites knows thieves routinely steal products and images and hotlink them.

While they’re pumping up their profits at your expense,your brand is getting diluted and your server is pulling files for a thief. That’s not good in any case, but it’s especially bad if you use a shared hosting account. Most Internet marketers and small businesses online use shared hosting. Image pirates put your server and hosting account at risk.

But theft of ordinary graphics is only part of the risk. You’ll be in deep, deep bandwidth trouble if the hotlinker steals your videos and audios, sucking the life out of your server.

How to overcome your image been stolen by others webmaster?

Introduce new Hotlink Alram software.Hotlink ALARM is an excellent way to track down thieves who are illegally steal your images.HotlinkALARM was created and developed by the three of programmer: Willie Crawford, Will Bontrager and Patrick Pretty. Here’s how it came to life:

We discovered an eBay auction featuring one of our products. Trouble is, we never authorized this product to be sold in this fashion and never offered Master Resale Rights.

That didn’t matter to the person conducting the auction. What mattered to him was an eager eBay audience clamoring to buy our product for one-third of its retail price, a dagger in the hearts of our legitimate Affiliates.

Upon further investigation, we discovered the person conducting the auction also was hotlinking to our images. Imagine the nerve! Simply stealing the product wasn’t good enough. He also discounted it and used our images and Testimonials to drive traffic to his website.

Ever try to contact eBay on a Saturday? There’s Red Tape everywhere you turn. Notes to take. Forms to be filled out and faxed. eBay is huge. It’s like trying to get the government to do something.

Something needed to be done, something to help detect these thieves before they can make a fortune at your expense and hurt the pocketbooks of hard-working Affiliates who follow the rules.

We took it upon ourselves to do it.

We made HotlinkALARM so it tells you the URL of web pages that hotlink to your images. You then can investigate to see if they’re also selling your product.

Very few things are more annoying than having images stolen from your website and used without your knowledge and permission on another site.

If you’re like me, you spend a lot of time creating that “just right” look for your website. Maybe you even hire an expensive designer to make your graphics.

The plain truth is that your hard work can go down the drain quickly if an image pirate comes along and steals your graphics.

He even may hotlink the image to your server. In such cases, not only has he stolen your graphics, he’s also using your server bandwidth to make them show up on his website.
That’s nasty business. And it gets even more nasty if the site sells embarrassing products or delivers hate messages or malware. It can even lead to identity theft.

Image pirates may use your graphics to sell products on eBay and other auction sites.

If they’re doing that, they might even have stolen your product — along with your graphics.

Today I’d like to point you in the direction of “HotlinkALARM.” It’s a brand-new software product by Willie Crawford, Will Bontrager and Patrick Pretty.

They were motivated to create “HotlinkALARM” after they discovered a thief had pirated their images and their information product and put it up for sale on eBay — at a BIG discount.

That was some pretty serious motivation!
“HotlinkALARM” protects you against image thieves.

It detects hotlinking, notifies you by email, and starts beaming a substitute image to the website that’s using your stolen graphics.”Hotlink ALARM’ can be customized to suit your needs.There’s a lot of buzz about this product right now, so make sure you check it out.Start protecting your images and products today with “HotlinkALARM!

You can see it here:

http://onlinemarketerz.com/hotlinkalarm

Take care of your images with “HotlinkALARM!”

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3 Powerful Types of eBooks You Can Write and Sell Online - August 15th, 2008

A big part of knowing how to write and sell ebooks is understanding exactly what will turn a prospect into a hungry buyer.

As you may have already discovered in my “Ultimate Information Entrepreneur’s Success Package”, earning months and years of leveraged income from a few weeks writing has virtually NOTHING to do with your writing ability, but EVERYTHING to do with understanding how to identify and satisfy a raging hunger within markets.

When you think about how to write a sell ebooks, think about 1 of these 3 proven “types” of info products that will turn your prospects into buyers…

1. Innovator. You have identified a tip, technique or strategy that will go one-step further (incremental
innovation) or take a giant LEAP forward (radical innovation) than is currently available.To understand how to write and sell ebooks as the “innovator”, you have a very good grasp of both what the prospector is really looking for and what currently exists in your marketplace.

2. Collector. The value in this type of information product is to collect sources of information from a wide variety of sources and distill it down to the “best of” or a compilation of strategies aimed at satisfying a given market demand.

3. Investigator. Yet another method of how to write and sell ebooks, the investigator seeks to discover and prove the value of a given approach.Discovery allows you to bring value by bringing to light little-known or “underground” secrets to solving specific problems Proving the value of a given approach is also of high value in this age of skepticism and doubt. If you can provide case studies to support a given approach, you’ll be bringing extra value to the market. Now, each of these approaches has its advantages and disadvantages.

When most people think of how to write and sell ebooks, they think of being collectors, however adding an aspect of innovation is how you can really differentiate yourself in your market.Innovation allows you to claim ownership to solving an urgent and pressing problem for your market. Out of
owership will come branding, and out of branding can come tremendous financial advantages.

I have used all 3 approaches and advise everyone who is serious about becoming an information entrepreneur and wants to know how to write and sell ebooks to use each approach.

In your market, you can likely come up with a combination of innovative solutions, compilations of tips and ideas, and journalistic ideas such as key interview subjects or candidates.

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Make money in 15 minutes with googlesnatch 2 - August 11th, 2008

Never has there been a time when someone sits down and shows you step by step blueprints to make real money on the internet. Furthermore, no one in the right frame of mind will show you a way to do it WITHOUT spending a single penny on advertising.

You see, the Internet is huge and millions come online to have a crack at it. Majority (99.9%) just don’t have
a clue where to start. They attempt some techniques exposed by well known internet marketing gurus, but
never really make some serious money.

Well the thing is, the owner of Google Snatch is NOT a guru. Simple down to earth guy who just knows what to do to make money online! Best of all are the techniques he uses to dominate not only a niche market but also markets that have thousands of competitors owned and run by large corporations.

He implements his own techniques and actually, in one word, hammers his competition. No Google Adwords to cheat, as each click costs an expensive $100. As at the end of the day, the bigger the market, the bigger the competition, so more spending power!
Now millions are afraid to compete in big markets because the people (companies) who have the money CAN demolish their competitors. But what he tells you is, BIG companies have more money than sense. There is no need to spend thousands of dollars to make money online. If you have the right formula, (The FREE Click Formula) then why waste money on paid clicks.

The problem with paid advertising, whether its Google, Yahoo or MSN, you can get high placements almost instantly, but whose clicking on your ads? I mean whose accumulating a large bill at the end of the month for you? Your competitors? Happy clickers? Or actual ‘real’ customers?

The work involved is just as much as setting up a Google Adwords campaign. Since the Google Slap came to the scene, it was made clear that for each keyword you bid on it requires a unique page, as a must, to achieve good popularity ranking.

So the idea is simple, yet thousands think, actually MILLIONS think, Adwords is quicker? It takes 15 minutes
for the world to see your listing! But in order to get to those 15 minutes, it takes the same time to find the
keywords, create the landing page and to get the campaign on its feet. Overall you could say it takes maybe 60 – 90 minutes, maybe more.

Once this is setup, people will actually start seeing your ads AFTER 90 minutes as the work needs to be done beforehand. Now for the alternative, inside Google Snatch! It takes 60 minutes for the world to see your ad, PLUS you don’t pay a single cent on a click. Yet to that matter never will you ever again pay for a click once you discovered these techniques. So this you could say is the REAL get your Google ads for free!

It was suppose to be priced at $997, but at present it’s next to NOTHING! So go over to the website now before your competitors use this method on you.

Never pay for Google ads ever again and let the world see your site within 60 minutes!

Click for more details about Google Snatch 2 and bonus

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8 reasons why HTML emails will hurt your marketing efforts - August 10th, 2008

HTML emails have been around for a while. They look more professional than their text-only counterparts and actually generate better click-through rates. For example, there are studies which show that click-through rate for text emails for some industries is 7.1% while that for HTML emails is 10%.

That being said, many marketers are still not keen to publish in html. The reason: there are many problems
associated with HTML emails that can actually hurt, rather than aid your marketing campaign. So let’s make
a list of how HTML can be hurtful to your marketing efforts.

1.Different email clients work differently

Internet Explorer (IE) is the dominant Web browsers used by most web surfers, so when it comes to designing websites, as long as the site presents well in IE, chances are, most visitors to your site can view it properly.

Unfortunately, the equation becomes more complicated if we are talking about emails since there are different types of email clients (eg., Outlook Express, Eudora, web-based email clients and so on), each with different capabilities, settings, versions, etc. that make it more difficult to predict how your email will look like at the recipients’ end. Generally speaking, the capabilities of web-based email clients such as Hotmail, AOL and Yahoo! Mail are not as robust as program-based email clients, so certain effects that appear all right in program-based clients may not show properly in web-based clients. Another example

is how some web-based clients cause your re-directs on URL to break or appear as plain text making it such that links that are crucial to making the sales do not work. The worst blunder happens when your recipient receives a marketing message that they can’t read at all. This is the case with some email clients such as Pine that don’t have the capability to read HTML or AOL that can’t display HTML properly. Consider also the problem your recipients will encounter if they use PDA and Internet-capable cellular phone. These devices don’t support HTML email at all.

2.The problem with printing HTML emails

Some of your recipients like to print their emails and read them offline for a variety of reasons. The danger of this to your marketing message is that graphical components in your HTML email may appear as blank boxes with icons indicating that graphics should be there, but are unfortunately not there. When such blank boxes appear, you are kissing goodbye to the hope that your graphical HTML email will present a  professional image to your recipients. Instead of looking disjointed and untidy with blank boxes, your message will have a greater impact if it has no frills (i.e., plain text), but is presented in a properly formatted way.

3.Connecting your users to the Internet when they don’t intend that

Sometimes, the action of opening a HTML email will trigger a connection to the Internet when your user doesn’t have the intention to be connected. This results in inconvenience to your users because they then have to disconnect from the Internet.

4.HTML emails load slower

Internet users are an impatient bunch. At the very least, HTML email is twice the size of its text-based equivalent.This means if you send your ezine in HTML, you tie up more of your readers’ bandwidth during delivery and receiving. Some of your ezine’s readers use dial-up. This delay is much more noticeable to them than to your broadband-user readers.

5.Security problems with HTML emails

You want to send your recipients your marketing message, not a virus. The unfortunate reality is that HTML emails transmit viruses easier than text-based emails. This is because it is possible for attachments to automatically execute code without the user opening the attachment.

6.HTML emails are harder to forward

Almost every marketer hopes for her campaign to be “viral” (that is, your marketing message being passed on from one recipient to another and another). It’s straightforward to forward a text-based email from one recipient to her friends and family. But when one tries to forward a HTML email to another, incompatibility problems arise. The forwarded email may not be received by its recipients looking the same way as it looked when it was first received by the original recipient.

7.More variables to measure makes it more

difficult to gauge your success The success of a text-based email marketing message is easier to measure than a HTML one simply because there are more variables involved in the success of the latter. For example, your email may have a poor response not because the message was badly worded, but because the font you had chosen is tiring for the eyes. Is your font even readable by every computer? What about the visibility of your typeface against the coloured background you have chosen? The point is: there are so many variables in a HTML email marketing campaign that it’s difficult for you to measure what went right or what went wrong in a particular campaign.

8.Do you want to maintain three lists?

Due to the uncertainty of how your HTML email will look at each recipient’s computer, businesses that choose to go HTML also have to maintain a text and an AOL version of their ezines. This means, you have to maintain three lists, rather than one. If you are a large corporation with a database-driven mailer that have a “sniffer”, you can rely on your “sniffer” to tell which recipient is able to receive which type of email and then send only that version. But if you don’t have that capability, maintaining three lists can be too challenging for your home-based business.

In conclusion, if you don’t know for sure whether the majority of your readers will be able to receive HTML
emails, send them text messages. If you really love the idea of having a HTML newsletter, there’s always the
alternative of putting your newsletter up on your website and providing a link at the beginning of your text-based email which says, “Click here if you wish to view this message in HTML”.

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3 Ways to Effective Traffic Exchange Advertising - August 10th, 2008

Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges. So I am gonna tell you the 3 ways to make this an effective advertising option for you.

First: You need to be sure your home page is effective at explaining what service or product you are offering. Traffic exchanges have a timer so the person viewing your site has the option to leave within a matter of seconds. So your main goal is to give them a reason to stay!!

Second: Only choose traffic exchanges that offer manual surfing. Most people do not even watch the window when an autosurf is running. If it is a manual surf exchange they have to physically watch the pages in order to go to the next site. This gives you the best opportunity for them to actually see your site and be drawn in by your content.

Third: Be prepared to work. In order to earn credits for people to view your site, you have to view other people’s sites. That is why it is called a “Traffic Exchange”. The more you view other sites, the more your site is viewed.

With these 3 steps you can use traffic exchanges as an effective advertising strategy. It takes planning and work to get results, but doesn’t every advertising plan? I urge everyone new to advertising to do alot of research to find the plan that is best for you and your business.

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About Your Copyright - August 8th, 2008

With the easy access of the Internet, more people are writing and creating and displaying their art publicly than ever before. As a marketing coach, I receive many questions about copyrights – how to get your own, and how to know about someone else’s work.

WHAT EXACTLY IS A COPYRIGHT?

According to the U. S. Copyright Office, a copyright is “a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of ‘original works of authorship,’ including literary, dramatic, musical, artistic, and certain other intellectual works.”

You can see it’s a broad definition. One of the most important things to note is that it’s a misconception that you must use a copyright notice on your work, or see one on someone else’s for it to be copyrighted. This was required at one time, but is no longer.

So, just because you’re looking at someone’s Internet course, or reading an article they wrote, and it doesn’t have a copyright notice on it – either on the Internet or hard copy – doesn’t mean it isn’t copyrighted. In fact it is copyrighted the minute it takes tangible form.

This has two ramifications. First of all, it’s still good to use the copyright notice on your work, i.e., ©. You can make this by going to “Insert” then “symbol” then “special characters” then click on the © symbol and then “Insert” and then “close.”
Of in a word document, simply type this – ( c ) (without spaces between) and it will automatically convert to the © symbol.

According to the U. S. Copyright Office, the following “works of authorship” are covered:

1.Literary works
2.Musical works, including any accompanying words
3.Dramatic works, including any accompanying music
4.Pantomimes and choreographic works
5.Pictorial, graphic and sculptural works
6.Motion pictures and other audiovisual works
7.Sound recordings
8.Architectural works

Immediately the minute you create your work in “fixed form” it is your property.

The U. S. Copyright office specifies that all these categories should be taken broadly. For instance a map could be registered as “pictorial work.” There are benefits to registering, of course.

But do understand that someone else’s work is copyrighted whether there’s the symbol on it. Respect the international copyright law! When in doubt, contact the person for permission.

For more information, go here: http://www.copyright.gov .

And of course always check with an intellectual property attorney for legal information.

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