How to make sure those “links for sale” offers are worth it?

You probably know that high-quality inbound links are the foundation of effective search engine marketing.
(Reciprocal links aren’t working any more. The search engines are on to them. Having a few on your site won’t get you penalized, but having only reciprocal links will definitely send up a red flag.)
However, it takes a lot of time [...]

“But they said I would be rich! What happened?”, Identify a S*C*A*M

Editorial: “But they said I would be rich! What happened?”
By Derek Gehl
You’ve heard the saying, “If it sounds too good to be true, it probably is.”
Well, if you follow this principle when deciding how you’ll make money on the Internet, you could save yourself a significant amount of grief in [...]

Google’s Marissa Mayer on The Future of Search

The highlight of the Searchnomics 2007 conference today was a keynote, at the very end, by Marissa Mayer, Vice President, Search Products & User Experience at Google. Mayer’s presentation was titled The Future of Search, in which she covered eight areas Google is focusing on now and in the near future.
1. Automated Translation
Mayer began by [...]

MySpace to Launch YouTube Killer Tomorrow

The New York Times reports that MySpace will launch its alternative to YouTube, MySpace TV, tomorrow. The article calls this a “refurbishment” of MySpace’s 18-month old video sharing service and possibly their branded video channels, announced last month.
The Times cites comScore stats that say that 50.2 million online video viewers used MySpace in April—not [...]

Yahoo Publisher Network Publishers Receive Payments Via PayPal

Last month, Yahoo added PayPal as a payment option for the Yahoo Publisher Network publishers.
A DigitalPoint Forums thread reports publishers now received the money they earned with Yahoo in their PayPal accounts. The payments were first noticed yesterday, so if you are a publisher and selected the PayPal option, check to see if you received [...]

Rumor: Microsoft Testing AdSense Like ContentAds with Smaller Publishers

A DigitalPoint Forums thread has a member saying he has been beta testing the Microsoft alternative to Google’s AdSense program, named ContentAds.
He gave the new contextual ad program, from a publisher’s perspective, a great review.
To be honest is was actually pretty sweet. I am not going to talk about any specifics until is goes open [...]

Search Engine Optimization for Universal Search – Back to Square One?

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content of internet marketing on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites. However, [...]

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