The Mechanical Online Blueprint I [M.O.L.B. I]: Audio and Video
II. Audio and Video (What Ive learned from MOLB 1)
The trend today is to add audio and video to landing pages. The reasoning
is simple. You can create a more “personal” message when people see or
hear you. Visitors no longer relate only to a Web page; now they can also
relate to a real person behind that Web page. In today’s Internet
environment people look for more than just words; they want to know
you are authentic. To be blunt, they want to know you are not a scam!
And yes, I agree with them. There are countless con artists out there
taking advantage of the anonymity the Internet can provide.
So, presenting yourself via a video or audio clip can raise your credibility
significantly. An obvious result is that people will trust you more, which
means higher subscription rates and, yes, higher conversion rates for
products you later promote.
However, always remember this:
In Internet marketing there are no free meals!
One of the problems video or audio can cause in the opt-in process is the
following. Many (I mean MANY) people who surf the Internet do so at
work. This obviously means most cannot view a video with sound (or a
stand-alone sound bit). Many offices also have certain firewalls, which
prevent video/audio from being downloaded.
Another problem that can occur is that people with a slow Internet
connection will not be able to view your clip properly or hear your audio.
Granted, most Web surfers already have a fast Internet connection, but
many still don’t.
In conclusion, video and/or audio will have a positive effect, on the one
hand, but a negative effect on the other. At the end of the day, it is a
matter of testing. When we talk about testing later, you will understand
how important it is in the whole process of your marketing efforts.
Rest assured, though, that non-video and/or audio squeeze pages can still
produce fantastic subscription rates, as long as they provide value and
benefit and present that value and benefit clearly and precisely (and
obviously follow the important rules I went over earlier).
Should you decide to add a video presentation to your squeeze page, here
are some guidelines I follow that have worked very well for me:
Length: The video should never be longer than 2-3 minutes. Why?
First, people don’t have time to sit and watch long videos. A short
video with a clear and precise objective is enough. Your job is to
build credibility through the video rather than “sell” through it. The
video is only an addition to the text of the landing page; it is not a
replacement.
Second, as I said earlier, many people still do not have a fast
Internet connection. A smaller video means more people will be
able to watch it.
Placement: It is very important where the video is placed within
the landing page. You want maximum exposure to your video
message, and this obviously means it should be at the very top of
the landing page. Always remember a certain percentage of visitors
never reach the bottom or even the middle of a landing page. For
those visitors, it is important the video is placed at the top, where it
is impossible to miss. Think of it this way: maybe the fact that
there is a video to watch would persuade them to stay on your
landing page.
Format: You have to produce your video in the most popular
format so most people can watch it without having to download a
special program. Two general types of videos exist: screen-capture
videos (where you record what is on your computer screen and
simultaneously comment on what you are recording) and videos
recorded with a normal camcorder. In the resources section of the
course I expand on this and recommend the appropriate software.
Video options: The most irritating thing for me when watching an
online video is when there are no play/stop/pause options. Make
sure your video features these three options.
No Fluff: You don’t have a lot of time, so use it wisely. Be precise
in your message. Outline what you offer and why people should
subscribe to your list. Show how unique the information you are
about to give them is. Remember, you do not have to outline all the
benefits they will receive. That’s the job of the text below the
video.
Optional Play: I am not sure if you have visited Web sites where
the video starts playing automatically. The page loads and the
video loads simultaneously, giving the visitor no option but to wait
for it to finish loading, and hence making it longer for the rest of
the page to load. Not good! Again, in today’s Internet environment
people want things and fast. They want to know what the page is
all about now, not in 20 seconds. If the video loads at the same
time as the rest of the page loads it can take a lot longer than 20
seconds for the visitor to even see what the page is all about (it
takes time for the text to appear).
Conclusion: Make the video load optional. In other words, people
visit your landing page and only see a video box with the option of
clicking “play.” If they click “play” it means they want to view it
and will take the necessary time to wait for it to buffer, load, and
play.
A few words about audio bits.
As mentioned earlier, these work well for building credibility. What I like
about them is that they are much smaller than video clips (file size) and
still have a very good effect on the visitor. If you choose to include an
audio bit, follow the same content rules I have described above in relation
to videos: introduce yourself, be precise, outline general benefits, and
create credibility.
My Special Offer
Buy MOLB 1 through this link and you will get 100 PLR and MRR product worth thousands of dollar for free. I will sent your membership confirmation through email as soon as possible(not less then 24 hours, promise).
MOLB Review
